A Local SEO Turnaround That Filled an Empty Appointment Calendar
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A Local SEO Turnaround That Filled an Empty Appointment Calendar

A Local SEO Turnaround That Filled an Empty Appointment Calendar

Overview

<p>Willow Dental Care had a strong reputation locally but almost no presence in local search results, losing potential patients to competing practices who simply showed up first on Google Maps and local search results.</p>

Challenges

<p>Willow&#39;s Google Business Profile was incomplete and inconsistently updated, business information was listed differently across various directories, and the practice had fewer than ten reviews despite years of satisfied patients who had simply never been asked.</p>

Solutions

We fully optimized and completed Willow's Google Business Profile, corrected inconsistent business information across every directory listing, and implemented a simple, systematic review request process triggered after positive patient visits. Location-specific service pages replaced a single generic services page.

Results

Local map pack visibility improved substantially within the first three months, and the practice's appointment calendar, previously with significant weekly openings, was consistently near capacity by the end of the engagement.

"We had no idea how much business we were losing simply from not showing up in local search. Our new patient bookings from Google alone have completely changed how full our schedule is." — Practice Owner, Willow Dental Care

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Case Study Details

  • Client: Willow Dental Care
  • Category: Digital Marketing & SEO
  • Industry: Healthcare & Medical Services
  • Duration: 6 Months
Key Metrics
  • 4.2x increase in Google Business Profile views
  • Review count grew from 9 to 87
  • Local map pack ranking reached top 3 for core search terms
  • New patient bookings from search up 76%
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