Rebuilding a High-Bounce Corporate Website Into a Lead-Generating Asset

Client: Meridian Consulting Group
Category: Web Design &amp; Development
Industry: Legal &amp; Professional Services
Duration: 8 Weeks

Overview

<p>Meridian Consulting Group had a website that looked professional but was quietly failing at its one real job, turning visitors into consultation requests. Despite steady traffic from referrals and search, the contact form was converting at less than one percent, and the firm had no clear sense of why.</p>

Challenges

<p>The homepage led with company history instead of the specific problems Meridian solved for clients. Navigation buried the contact page three clicks deep. Mobile load time exceeded six seconds, and the site had no clear next step for a visitor ready to reach out.</p>

Solutions

We rebuilt the site around visitor intent, rewriting the homepage to lead with specific client outcomes, restructuring navigation so booking a consultation took one click from any page, and rebuilding the front end for speed. A single, consistent call to action replaced five competing links across the site.

Results

Within eight weeks of launch, consultation requests increased significantly, mobile load time dropped under two seconds, and the firm reported the clearest month-over-month lead visibility it had ever had from its website.

"We knew our website looked fine, we just did not realize how much it was actually costing us in missed inquiries. Within the first month after launch, we were fielding more qualified consultation requests than we had in the previous quarter." — Managing Partner, Meridian Consulting Group