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<p>Freshmart Grocers ran a single-vendor online grocery store and wanted to expand into a marketplace model, allowing local suppliers and specialty vendors to sell through the same platform without each needing their own separate store.</p>
<p>The existing store architecture had no concept of multiple vendors, separate inventories, individual payouts, or vendor-specific order management, all of which needed to be built without disrupting the existing single-vendor operations already generating daily revenue.</p>
We built a multi-vendor marketplace layer on top of the existing store, giving each vendor an independent dashboard for inventory and orders while keeping a unified customer-facing storefront and checkout. Commission handling and automated payout calculations were built in from the start rather than managed manually.
Freshmart onboarded its first group of local vendors within a month of launch, with the platform handling multi-vendor orders and payouts automatically, something that would have required significant manual coordination on the previous system.
"Adding new vendors used to feel like a project every single time. Now it is a self-service process, and our catalog has grown faster in three months than it did in the previous year." — Operations Manager, Freshmart Grocers
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